YOUR
PARTNER
FOR
IN-GAME
ADVERTISING
Joca is the Global In-Game
Ads Powerhouse, Reaching
90% of All Mobile Gamers
with Video and Playable
Ads Experiences.
REWARDED VIDEO
Be seen without getting in the way. Place brand videos inside the natural flow of play, capturing attention at the moments it matters most - without interrupting the experience.
REWARDED PLAYABLE
Don’t show it. Let them try it. We build interactive ad experiences that pull users in and keep them there - turning curiosity into engagement, and engagement into action.
INTERSTITIALS
The whole screen. The whole moment. Interstitials land between levels when players are most receptive, driving stronger recall and higher interaction than any banner ever could.
let’s bust
some myths
Audience
Age
Still think gamers are kids?
- The average U.S. player is 36.
- Adult players have been gaming ~17 years.
- 29% of players are 50+.
Source: ESA, Essential Facts 2024
Scale
on Mobile
Still think mobile gaming is small?
- It’s the default screen.
- 78% of players game on mobile.
- Mobile’s share of players more than doubled since 2012 (33% → 78%).
Source: ESA, Essential Facts 2024
Global
Reach
Still think gaming is a niche hobby?
- 2.8B mobile players (2024).
- 3.4B total players worldwide.
- 1.5B spend money on games.
Source: Newzoo, Global Games Market Report 2024
Beyond
Awareness
Still think in-game ads are awareness-first?
In-game ads move people down the funnel:
- 43% research a new product after seeing one.
- 27% go on to buy.
Source: Zynga research, via Marketing Dive (2025)
Opt-in
Attention
Still think ads in games are forced interruptions?
- Rewarded video is chosen, not forced.
- Global rewarded ad engagement rose 3.2% YoY.
- Well-integrated games see engagement up to 46%.
Source: Unity, Mobile Growth & Monetization Report 2024
Casual Drives Engagement
Still think only hardcore games drive ad engagement?
Rewarded video engagement by genre:
-
- Word: 38.4%
- Role-Playing: 37.6%
- Casual: 36%
Source: Unity, Mobile Growth & Monetization Report 2024
Standards & Measurement
Still think in-game ads are non-standard?
- IAB just released the first industry-wide Gaming Measurement Framework.
- It brings shared metrics across display, video, audio, and custom formats.
- Gaming is now measurable at the scale of an audience where 80%+ of U.S. internet users identify as gamers.
Source: IAB, Gaming Measurement Framework (June 2025)
Who We Are
Joca Media is a mobile gaming media partner, powering the world’s largest brands – where attention isn’t bought, it’s earned. Traditional ads interrupt. We design experiences people choose to engage with – from rewarded video to fully playable formats. With billions of players worldwide, mobile gaming isn’t a channel. It’s the most immersive media environment brands can enter.
Insights that
lead the way
The Biggest Audience Advertisers Aren’t Buying (by Kantar)
40,000 Samples in 24 Hours: Why Prada’s Candy Crush Bet Paid Off
NYT Games Advertising Strategy: Why In-Game Ads Win
Saudi Arabia’s $87 Billion Bet on Gaming
what our
partners say
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.
JOCA enables us to reach highly relevant audiences with precision, fully aligned to our marketing strategy.
Combining professionalism, precision, and a deep commitment to every project. A partner we truly trust.
Working with JOCA allowed us to connect with audiences in a fresh, immersive way. The results spoke for themselves.